How to Enable Facebook Videos Monetization? Eligibility, Guidelines, Getting Started
Facebook videos monetization: Facebook is flooded with videos in the present times and the daily viewing on this social media platform has reached to more than billion. There were times when video creators did not have any way to make money on this platform but things have changed today. The firm has introduced its plan of video monetization so as to share the revenue figures with the originators.
Video monetization options in Facebook
There is a presence of many video monetization options that are being tested by Facebook. These are inclusive of;
- Ad Breaks Auto Insertion – Facebook also has a presence of auto ad breaks tool which identifies the exact place where an ad break is to happen in a video. The creators of video will know as to where exactly the ad break fits best in the content.
- Pre roll ads – these pre roll ads have given a promising sign from the time of initial testing and now it is all prepared to expand in new areas such as search results and Facebook timeline page. For example, if any Facebook user searches for a TV show then pre roll may start playing as soon as he selects the episode to be watched.
- Pre-Publish Brand Safety Check –This is a novel option that will allow the video creators to submit videos so that monetization eligibility review can be carried out before it is posted on the platform. This will make sure that the video will get access to the needed advertisement opportunities.
- Preview Trailers – The company is also involved in testing preview trailer format to watch shows that may improve the News feeds. When the viewer of the episode clicks on the trailer to be watched for a TV show then there will be playing of a short advertisement before the full episode runs on the screen. The partners will also get a chance to reach at new audiences followed by getting paid for the same. Moreover, there will be an availability of preview trailers only for those shows that have been approved.
Monetizing videos on Facebook through Facebook Audience Network
Facebook’s Audience Network is the one that assists the video creators to grow their business by focusing on customer experience as well as advertiser value. Here, the publishers are required to focus on some key requirements while applying for Facebook Audience Network.
- The advertisement should be pre or mid roll followed by presence of video content at the end of ad. This discards the eligibility of Post-roll, pre-game and mid-game ads.
- With respect to video type, there is eligibility for click to play videos. However, Auto-play videos are eligible only when video player is the main part of the page. All kinds of videos should have sound on as a default setting.
- The player should have pixel width of minimum 500 on desktop and 300 on mobile site.
- If the total length of advertisement at Audience Network exceeds 30 seconds then it will skip at 10 seconds. This however does not apply to ads under 30 seconds.
- There must be a presence of Audience Network SDKwhich should be integrated to a mobile application meant for in-stream video advertisement.
Applying for Facebook Audience Network
This feature can be availed only when the publisher approves the running of ads from the network. The process to this is quite simple which starts with logging into developers.facebook.com account and applying from Apps and websites option in Audience Network. It is very essential to ensure that domain/ app/financial payout information is complete. Once the request has been submitted then details will be reviewed by Audience Network team and a notification will be sent on approval. After this, you can produce a placement for in-stream video.
Monetization eligibility standards
In order to utilize the monetization features, the publishers are required to adhere with certain policies and terms of Facebook.
Compliance with existing policies
Facebook’s monetization features can only be assessed when there is compliance with policies such as intellectual property, video authenticity and user safety. If this does not happen then the publisher may lose their eligibility to monetize the features.
Compliance with payment and page terms
These are the most required eligibility criteria which must be adhered by the publisher so as not to lose the eligibility of monetization features.
Compliance with Content Guidelines
The content published by the publisher must meet the Content Guidelines for Monetization. If there is a repeated violation of this compliance area then Facebook has the right to remove access to monetization features.
Sharing of only authentic content
If the posted content is flagged as false news or generates misinformation then the person is bound to lose his monetization eligibility. This applies to clickbait as well as sensationalism as well.
Established presence on Facebook
The Creators and publishers must have an established presence for a minimum of 90 days on Facebook in order to be eligible for all of the monetization features. Ad break product can only be accessed if there is a presence of a sufficient follower base as depicted by your followers and friends on Facebook.
In case you lose the access to Facebook monetisation features but believe that you should be eligible for it then an appeal can be submitted. It will then be reviewed and judgment will be given as quickly as possible. But, Facebook still has the right to change, suspend or even terminate the access to monetization features at any given time.
Facebook verses You Tube monetization
Both Facebook and YouTube have got a presence of a good user base and have allowed for video advertisement. In this regard, You tube offers pre roll ads as well as the ones that run during long videos but Facebook on the other hand is putting the ad between middle of video that has duration of at least 30 seconds. Facebook further advertises to people rather than cookies so the advertiser can decide to whom he or she wants to view their ad.
YouTube has further announced that the channel monetization requirements have been raised from10,000 views to 4,000 minutes and subscribers should be at least 1000. Facebook however is providing incentives to the creators for making videos. Along with this the revenue will be shared on a 50/50 basis where 50 percent goes to content creators while the rest to Facebook.
As of now, it seems that there will be no domination of both the social media platforms over each other rather they will run parallel to each other and will have their own niche audience. But Facebook will be good for those creators who have older audience and they may migrate from Facebook.
All the above mentioned information of video moves of Facebook simply state towards its growing ambition to become a big name when it comes to video platform. By this way, it is trying to be more than just a broadcasting tool for the users and with time it may drive more users towards it.