5 Incredible Ways to Make your Real Estate Website Stand Out
A real estate website is one of the biggest marketing tools that you will have as a realtor. It is, therefore, critical to ensure it stands out, to gain that edge over your peers.
As a real estate agent, your goal should be to make your customers’ experience a wonderful one, so much so that they will be willing to pick up the phone and contact you, or the home buyer or seller. One great way of ensuring this is by making your website stand out from the rest.
But how do you do that? You ask.
To help answer that question, here is a list of five incredible ways to make your real estate website stand out:
Keep it up to date
Updating your site often is a great way to make it stand out from the rest. Prospects are always searching for the latest listings, and it’s what you should strive to provide. Leaving pictures and details of properties that have already been sold could frustrate prospects and negatively affect your client base. Luckily, there are plugins that you can integrate into your platform to help you manage this. Other essential items to keep current include the email address, phone number, social media links, testimonials, license information, and fax number.
Use high quality, hi-res pictures only
Real estate business is all about impressions – clients come to your site, scrolls through the listings, love (or hate) what they see, and make the buying decision. Using quality images that clearly highlight all the details in your listings is the best way to capture the attention of clients. In addition to hi-res photos, take it a notch higher and invest in drone or video footage. This way, you can display the areas and regions where you sell lots of properties. But first, you’ll need to make sure your real estate web design template supports this and allows you to show-off all your stuff.
Create blog content
Come up with blog posts and articles to help you connect with prospects and current clients. Blog content is essential for your SEO – when done right, it can help you rank on top of search engines, where you’ll enjoy more organic traffic. Then keep updating the content regularly to inform your audience and also get the attention of Search engines. And if writing content isn’t your forte, you can choose to outsource it to real estate freelance writers who do this for a living.
Provide substantial information about your listings
When prospects view listings on your site, they want to know anything and everything about a property. So, rather than offering a link to Google Maps where they look at the region and available resources, outline this information yourself. Take time to research and provide relevant details regarding landmarks and resources like grocery stores, restaurants, schools, traffic patterns and so on. Remember, small details can mean the difference.
Work with a real estate website design professionals
Real estate web design professionals have all the experience you need to help you stand out. They know the right real estate web design template, plugins, software, and tools for your needs. Leveraging their expertise is a great way to set yourself apart.